If the messaging apps attain a certain scale, they could type networks that rival Facebook's "social graph," the network of user connections and activities that enable very targeted delivery of content and advertising. In a handful of weeks' time, Straightforward Taxi will integrate its cashless payment function on the WeChat platform, providing users a accurate hassle-absolutely free urban travel encounter.The mobile payment space has come to be fiercely competitive, with both industry leader Alibaba and messaging giant WeChat scrambling for beneficial industry share.

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